10/11/2023
HOIST® to Serve as Official Hydration Partner of RFK Racing
CONCORD, N.C. (Oct. 11, 2023) – HOIST®, one of the fastest growing hydration beverages in the U.S., and NASCAR’s Roush Fenway Keselowski (RFK) Racing have teamed up for a multi-year partnership launching in 2024, which will see the fast-moving brand serve as the official hydration partner of RFK.
“We’re excited to kick off this partnership with HOIST, a brand that is up and coming throughout the beverage industry,” said RFK driver Chris Buescher. “I have been drinking HOIST for a while now and it’s changed the game in my overall hydration and performance. We know their product will take us to the next level both on and off the track and we can’t wait to ‘hoist’ our bottles in victory lane.”
HOIST offers IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches. The HOIST formula is isotonic and made to absorb instantly, making this pairing ideal for extreme athletes like Chris Buescher of RFK Racing, to excel in races and outperform competitors. HOIST is clinically proven to replenish your body with the electrolytes, carbohydrates, and fluids your body needs without delay.
“This partnership is the perfect blend of speed, precision, and hydration as HOIST keeps Chris and his team fueled for success on and off the racetrack,” said Rachel Trotta, Director of Business Development for HOIST. “We are thrilled to align with a like-minded team who shares a passion for excellence, resilience and breaking boundaries.”
RFK Racing began competing in NASCAR in 1988, growing into one of the most successful teams in NASCAR – becoming the first team in the sport’s history to amass over 300 victories. RFK boasts 141 NASCAR Cup Series wins and continues to grow with the addition of NASCAR Champion Brad Keselowski in 2021. The team placed both drivers in the 2023 NASCAR Playoffs, with Buescher currently competing for the championship in the Round of 8.
For more information about HOIST, visit www.drinkhoist.com.
For more information about RFK Racing, visit www.rfkracing.com, and follow the team on all social platforms @rfkracing.
About HOIST
Founded in 2009, HOIST provides IV-level hydration in the form of a bottle alongside a military-grade powdered product for those looking to add an elevated hydration to their liquid. Born and built in the Midwest, HOIST’s Cincinnati-based team has developed a product that’s not only a trusted hydration for the U.S. Department of Defense, it’s also the go-to hydration among many who #LiveExhausted, pushing their physical and mental limits to achieve maximum performance. For more information please visit www.drinkhoist.com.
About RFK Racing
RFK Racing, in its 36th season in 2023, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, brings to the team a championship mindset himself having won the 2012 NASCAR Cup Series Championship. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.
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