01/23/2025
Award-Winning Sports Journalist Mike Massaro Joins RFK Racing’s Marketing and Communications Team
Award-Winning Sports Journalist Mike Massaro Joins RFK Racing’s Marketing and Communications Team
CONCORD, N.C. (Jan. 23, 2025) – RFK Racing has announced that Mike Massaro, a seasoned communications professional with over 20 years of experience in broadcast journalism and media relations, has joined the team’s award-winning Marketing and Communications Team.
Massaro brings a wealth of experience to RFK Racing, having worked with major networks including ESPN, ABC Sports, and NBC Sports, where he was recognized for his excellence in journalism with multiple Emmy nominations and industry awards. At ESPN, he was a pivotal part of the “NASCAR NOW” team, which earned a 2012 Sports Emmy nomination, and he was regularly featured on ESPN flagship programs such as ‘SportsCenter’ and ‘Outside the Lines.’
In his new role at RFK Racing, Massaro will leverage his core competencies in the communications field, public speaking and stakeholder engagement to help the team continue to drive audience growth, provide increased partner value and enhance the team’s brand reputation.
“We are excited to welcome Mike Massaro to our team,” said Steve Newmark, President of RFK Racing. “Mike’s deep understanding of not only our sport, but the landscape of sports media, combined with his extensive media and communications background, make him an ideal fit with our team and our continued marketing efforts.”
“I am honored to join RFK Racing and look forward to contributing to the team’s success both on and off the track,” said Mike Massaro. “The opportunity to align my passion for motorsports with my professional expertise in communications is truly exciting. As part of the RFK team, I hope to bring innovative strategies to enhance fan engagement with our team and partners, and continue to amplify our media presence.”
Massaro, a graduate of Emerson College in Boston, is a three-time national Russ Catlin Award Winner for journalism excellence in motorsports and a Manchester, CT Sports Hall of Fame inductee.
His addition to RFK Racing underscores the team’s commitment to excellence in all areas, including media relations and external communications, as they continue to push the boundaries in NASCAR.
About RFK Racing
RFK Racing, in its 38th season in 2025, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.
###
