08/24/2017

Stenhouse To Honor Waltrip with Darlington Throwback Scheme

CONCORD, N.C. (Aug. 23, 2017) – Ricky Stenhouse, Jr. and Fifth Third Bank will honor NASCAR legend Darrell Waltrip with a throwback again for the 2017 Southern 500 at Darlington Raceway.  The paint scheme from Waltrip’s 1997 season is one of Stenhouse, Jr.’s favorite paint schemes along with the all chrome scheme that Waltrip ran the same year.

“We’re sticking with an iconic No. 17 paint scheme again this year for the Darlington throwback weekend,” said Stenhouse.  “This scheme from 1997 has the chrome numbers on it that everyone associates with Waltrip.  I hope it brings us the kind of success that he achieved at ‘The Lady in Black’.”

The NASCAR Hall of Famer collected five wins, 18 top-five and 23 top-10 finishes in 55 starts at Darlington.

“Fifth Third Bank has been on the car for both of our wins this season so we’re hoping they bring that same luck to us in Darlington next weekend,” said Stenhouse. “Fifth Third is committed to banking a 5/3 better and it looks like they’ve been helping us race a 5/3 better too!”

The scheme incorporates the branding of Fifth Third Bank, one of Stenhouse’s longtime sponsors while maintaining the design and chrome numbers of the original car that Waltrip drove in the 1990’s. The car will also feature the logo of Frontier Communications on the decklid as part of the #FueledByFifthThird value-added B2B program.

Darlington Raceway’s award-winning throwback event celebrates the history and heritage of NASCAR racing at one of the sport’s most iconic tracks. The campaign focuses on specific eras plus the historic moments and drivers that made impacts at the track Too Tough to Tame. The Tradition Continues throwback celebration will take place on Labor Day weekend as the Monster Energy NASCAR Cup Series Bojangles’ Southern 500® is set for Sunday, Sept. 3, 2017.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of June 30, 2017, the Company had $141 billion in assets and operated 1,157 full-service Banking Centers and 2,461 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management. As of June 30, 2017, Fifth Third also had a 17.7 percent interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2017, had $330 billion in assets under care, of which it managed $34 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender.

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