07/12/2016
SunnyD and Roush Fenway Invite Fans to Remake Classic “Purple Stuff” Commercial
CONCORD, N.C. (July 11, 2016) – SunnyD and Roush Fenway Racing invite fans to remake the pop culture classic “Purple Stuff” commercial with the opportunity to win cool SunnyD prize packs. From July 11 until the checkered flag drops in Indianapolis on July 24, fans can submit their own version of the iconic “purple stuff” vs. SunnyD spot using any social media channel with the hashtag #ShareaSunnyD.
Fans are encouraged to use their own artistic vision to create video submissions that can range from full remakes of the commercial to short video clips – and anything in between.
Earlier this year, Roush Fenway, NASCAR Champions Ricky Stenhouse Jr. and Chris Buescher and media personalities Kaitlyn Vincie and Andrew Doud, shared their take on the retro commercial, drawing rave reviews from fans and national media alike (Click here to see video). In 2015, SunnyD put its own spin on the original commercial, creating a strong media buzz around the iconic brand with a ‘where are they now’ themed version.
“We had a lot of fun remaking the ‘Purple Stuff’ commercial,” said Stenhouse. “Now we are inviting the fans to have a little fun of their own. They can submit their own version and see if they can make it even better.
“It can be as long or as short as they like, filmed in any way and submitted across any social channel with the hashtag #ShareaSunnyD,” added Stenhouse. “We’ll pick our favorites and we’ll send out a bunch of cool SunnyD prizes and of course re-share them across our social channels. It’s going to be a lot of fun for everyone.”
SunnyD will once again serve as the primary partner on Stenhouse’s No. 17 Ford Fusion in two weeks when NASCAR visits the famed Indianapolis Motor Speedway for the 23rd running of the Brickyard 400.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
About Sunny Delight Beverages Co.
Sunny Delight Beverages Co. (SDBC), based in Cincinnati, OH, is a leading producer, distributor and marketer of juices, juice drinks and flavored waters in North America. Its brands include the market leading SunnyD juice drinks, Veryfine juices and drinks, and Fruit2O flavored and sparkling waters. The company operates four plants across the U.S. that service both refrigerated and shelf stable distribution systems and supply a wide range of customers in the grocery, club, mass merchandise, convenience, dollar and drug channels. For more information, please visit www.sunnyd.com.
